Does the length of your website’s domain name registration affect the search results at Google? This question has come up recently and a lot of website owners have been wondering about it, especially since it was mentioned in a patent awarded to Google in April. According to the patent, “Certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.” According to this statement in the patent, domains that expire in 10 years are more valuable and legitimate than domains that will expire in less than a year.

Google, in general, is always looking for ways to weed out the bad (spammers) from the good (legitimate) websites. I suspect that they looked for a pattern among the good, legitimate websites and found that most good, legitimate websites have a commitment towards their business and their domain name-they register it for a long period of time. In other words, the theory behind all of this is that if you register a domain name for several years it shows Google that you’re committed to that domain name. If you register a domain name for 1 year then you’re not as committed to that domain name. A lot of spammers use “throw away” domain names and register them for only a year. So, Google uses the length of time that a domain is registered to determine whether the owner of that domain name is committed to it or not.

One domain name owner I talked to recently told me that renewing his domain names once each year was a part of his business plan. He made a certain amount of money each year from each domain name/website, and he didn’t want to cut into the profits of each site by renewing each domain name all at once for several years. “Renewing a domain name for 10 years or even 2 years ahead of time means that I have to spend more money. If I have to come up with $50 or $100 more per year for the domain renewal fees it cuts into my profits”, says John, who wished to remain anonymous. John’s website is probably exactly the type of website that Google wishes to identify. Google is looking to identify quality, well-established websites whose owners are committed to their domain names. According to the statements made in Google’s patent, Google thinks that websites that have been renewed for a long period of time meet that standard.

Should you renew your domain name for a long period of time? And if so, how long is long enough? If you want to stay ahead of your competition, then you might consider looking at the length of time your competitors have registered their domain names. If your competitors have generally renewed their domain names for one or two years, you might consider registering your domain name for 5 or 10 years. While putting off your domain name’s expiration date might help your search engine rankings, keep in mind that this may be only a small boost (or a “tie-breaker” among two websites) when it comes to the actual search engine rankings. And, be aware that just because Google has a patent on the idea it doesn’t mean that they’re actually using those criteria now to rank websites. They, too, want to stay ahead of their competition (mainly Yahoo! and MSN).

I’ve registered the domains that I really care about for at least 10 years. Initially, I registered these domains for a long period of time because I didn’t want to lose them-and I didn’t want to go through the somewhat-lengthy annual process of renewing them every year. Since most domain names I own come up for renewal at different times during the year, it seemed as though I was renewing a domain name at least once a month-and renewing them for a few years put it off for a while.

Expired domain name buyers are prevalent nowadays. If your domain name expires, there’s a good chance that someone watching will register your domain name within seconds after it expires. If, for whatever reason, you don’t renew your domain name, someone watching a ‘watch list’ of expiring domain names will try to capitalize on the online business that you’ve built over the years. They know that there is potential website traffic they can have simply by renewing your old domain name. By renewing your domain name for several years, your domain name won’t expire for a while, and it won’t be opened up to expired domain name buyers.

If you really want to stay ahead of the competition, you might consider registering or renewing your domain name for 100 years. Currently, Network Solutions (www.netsol.com) is the only registrar offering the 100 year option, which costs $999.00. GoDaddy (www.godaddy.com), currently offers to renew or register a domain name for 10 years, at a discount of $6.95 per year. Dotster (www.dotster.com), another leading registrar, offers domain name registration and renewals for up to 10 years at a cost of $129.95.

What’s the bottom line? If you’re committed to your online business, your website, and your domain name, then renewing your domain name for a long period of time will not only stop expired domain buyers from registering your domain name when it expires, it will show Google that you’re committed to it-and that may give you a boost in the search engine rankings, as well.

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If you have not yet purchased a domain name for your enterprise or company, then good and simple domain name helps in magnetizing web traffic towards your website. The daily scores speak that more than 23 thousand domain names are purchased every day and around 25 million “.com” domains have already been registered till date. at the earliest. A good and simple domain name helps in magnetizing web traffic towards your website. The daily scores speak that more than 23 thousand domain names are purchased every day and around 25 million “.com” domains have already been registered till date.

So, it is better to register a good domain name soon otherwise it will become harder to find decent domain names in the coming days. Day by day increasing scarcity of good domain names have made them red hot commodities in the online market and are being sold like hot cakes.

Millions of people access Internet daily and the potential customers would be able to reach you via your Internet domain name. It is a personal identity of your company or organization on the World Wide Web. It can be compared to a personal address through which your business partners, customers, buyers and sellers can contact you directly. It is necessary to choose the Internet domain name for your company’s website with diligence since this is the signifier of your corporate identity on the web. A domain name is related to the IP address of the computer on the Internet and helps buyers, sellers, customers and business clients to access your company’s website on the Internet. So, one can say that a domain name is a pathway to the website of any company. That is why; a domain name should be unique and easy to remember. So, the company or organization should try keeping a short and simple domain name.

Before you buy domain name, you need to conduct a domain name check in order to avoid confusion and duplicity. A domain name check ensures the availability of the domain name that you have selected for your website. You will be provided with the list of domain names by the domain registering company and depending on the availability of the desired domain name, you can then register it.

A domain name is the most valuable corporate identity for the presence of your business on web. It is a kind of marketing tool that helps in simplifying your advertising of your company’s goods and services globally.

One can buy domain name for a specific period of time, such as for a year or two, depending upon one’s specific needs. One can even extend the time period of the existing domain name after the expiry of the allotted time frame. Domain names can be registered via the domain name registration companies like icann registrar that maintains a unique collection and database of domain names corresponding to the respective IP address.

After you have bought a domain name, your personal data cab be displayed on your website, including your name and contact information. This can be accessed through WHOIS database. This implies that your personal data is visible to all users. icann registrar provides you an additional service of hiding your data if you wish to keep it personal. You can also avail the facility of domain name transfer, so that you can transfer your domain to any other registrar in the future, lest you have to stick with one registrar till the registration lasts.

It is necessary for you to protect your domain name registration. After you have registered domain name, you have to hire the services of a website hosting company. The web host or web server is a platform for constructing and creating web pages for your website. If you are searching for cost effective domain name registration services, you can log on to www.netearthone.com. It offers you cost-effective and flexible domain name registration and website hosting services.

So, if you are looking for making a strong impact of your company on the Internet, grab a compelling domain name that can help you in taking your online business soar new heights.

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